A Gateshead-based shopping and leisure complex has won a national award that recognises its Corporate Social Responsibility work during the Covid-19 pandemic.
Trinity Square launched its #TrinityCares campaign as social distancing measures were introduced across the UK. The campaign focussed on keeping shoppers, visitors, and staff safe and reinforcing Government and local authority messaging.
The campaign also included Trinity Square’s fundraising for special care baby charity Tiny Lives. Despite opportunities to fundraise limited with the pandemic, Trinity Square was able to break the £10k mark with its virtual Christmas Light switch on at the end of 2020, thanks to the generosity of its retail and leisure businesses, staff, and shoppers.
Just Marketing, in association with the Creative Marketing Council, has awarded Trinity Square the Best CSR Campaign award in its 2021 awards. The award recognises the effective harnessing of an organisation’s influence to deliver a positive social or environmental change and how responsible business practice is at the organisation’s heart, provides a positive impact for stakeholders.
Centre Manager Tony Pickering said: “We take our role in the local community very seriously as well as health and safety, and it was our utmost priority to keep everyone safe during the pandemic as we do at any other time, so we are delighted to have been recognised for our work with a Just Marketing award for the best CSR campaign.”
Trinity Square was opened in May 2013 as a mixed-use shopping and leisure development that also houses 1000 Northumbria University students in halls of residents. The Just Marketing award is the latest in a series of national awards recognising the work of the centre and the role it plays in its local community.